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North Face risks Bud Light-style boycott over 'summer of Pride' ad featuring drag queen 'Pattie Gonia' telling customers to 'come out... in nature' - as consumers ask 'what's this got to do with the outdoors?'

North Face faces boycott for 'summer of Pride' drag queen ad campaign
The company's Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers.